Marketing Director - Demand Generation

Method Procurement Technologies is a leading provider of innovative procurement and AP solutions designed to streamline purchasing processes, enhance supplier relationships, and drive cost savings for Mid-Market and Enterprise Level Dental Service Organizations. Our cutting-edge platform empowers organizations to optimize their procurement operations and achieve measurable results. We are seeking a dynamic and results-driven Marketing Director specializing in Demand Generation to join our team and lead our efforts in driving growth and market expansion.

Job Overview:

The Marketing Director - Demand Generation will be responsible for developing and executing strategic marketing initiatives to generate high-quality leads, accelerate pipeline growth, and drive revenue for Method Procurement Technologies. This role requires a deep understanding of B2B marketing, demand generation strategies, and a proven track record of success in scaling marketing efforts for SaaS or technology companies. The ideal candidate is a data-driven marketer with strong leadership skills and a passion for driving measurable results.

Key Responsibilities:  

1. Demand Generation Strategy:  

• Develop and implement comprehensive demand generation strategies to drive awareness, engagement, and conversions for Method Procurement Technologies.  
• Identify target audiences, create buyer personas, and tailor campaigns to address the needs of procurement professionals and decision-makers.  

2. Campaign Management:  

• Plan, execute, and optimize multi-channel marketing campaigns, including email marketing, paid advertising, content marketing, webinars, and events.  
• Collaborate with the sales and strategic partnership teams to align marketing efforts with sales goals and ensure a seamless lead handoff process.  

3. Marketing Automation & Technology:  

• Oversee the use of marketing automation tools (e.g., HubSpot, Marketo, or Pardot) to streamline lead nurturing, scoring, and tracking.  
• Leverage CRM systems (Hubspot) to monitor campaign performance and report on ROI.  

4. Content & Thought Leadership:  

• Partner with the content team to develop high-impact content, including whitepapers, case studies, blogs, and eBooks, that resonate with target audiences.  
• Position Method Procurement Technologies as a thought leader in the procurement technology space through innovative content and campaigns.  

5. Performance Management and Analytics:  

• Execute, Track, measure, and analyze campaign performance metrics to identify areas for improvement and optimize marketing spend.  
• Provide regular reports to leadership on key KPIs, including lead generation, conversion rates, and pipeline contribution.  

6. Team Leadership:  

• Lead and mentor a team of demand generation specialists, providing guidance and fostering a culture of collaboration and innovation.  
• Collaborate cross-functionally with product, sales, and customer success teams to ensure alignment and maximize impact.  

7. Budget Management:  

• Manage the demand generation budget, ensuring efficient allocation of resources to achieve maximum ROI.  

Qualifications:  

• Bachelor’s degree in Marketing, Business, or a related field.  
•  7+ years of experience in B2B marketing, with a focus on demand generation for SaaS or technology companies. 
• Proven track record of designing and executing successful demand generation campaigns that drive measurable results.  
• Expertise in marketing automation platforms and CRM systems (Hubspot).  
• Strong analytical skills with the ability to interpret data and make data-driven decisions.  
• Excellent communication, leadership, and project management skills.  
• Experience in the procurement and/or dental industry is a plus.  

Why Join Method Procurement Technologies?  

• Opportunity to work with a forward-thinking company that is transforming the procurement industry.  
• Collaborative and innovative work environment.  
• Competitive compensation package, including benefits and performance-based incentives.  

How to Apply:  

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and accomplishments to operations@methodusa.com.  

Method Procurement Technologies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.